Why blogs are bad for business
The information on the web about blogging is one sided. It is mostly written by individuals, software or website companies interested in promoting blogs. There is very little consideration to the...
View ArticlePanda and SEO
The latest big update to the Google search engines has been called Panda. This Google update has left many websites with lower search engine rankings as Google has included penalties for techniques...
View ArticleThe dangers of link building
Search on phrases such as “link building” and you will see large numbers of companies offering you the chance to get blacklisted or delisted from Google. And you can pay for the privilege a monthly...
View ArticleMetals fatigue research helps understand website usage
Recent published research has used this to look at how long users stay on a web page. Research by Chao Lui (Microsoft Research) shows the time users spend on a web page follows a Weibull distribution....
View ArticleApplying human psychomotor behaviour models to website navigation
More practically the above means that when designing menus the location of items on the top bar can affect how easy the website is to navigate. The best menu design varies according to page length as...
View ArticleImpact of (not provided) keywords on Analytics data
We have been analysing the impact of the (not provided) keyword change on various websites we manage. Initial results one month on show an average impact of just 1.5%.
View ArticleStatistics and decision making in business.
Statistics and analysis tools are very useful in business; computers make data collection and analysis easy especially when large amounts of data are used. But, and a very large ‘but’ is that they...
View ArticleAn acceptable approach in analysing multi-item Likert scales in business...
So what is an acceptable approach to analysing multi-item Likert scales in business surveys? The following points serve as useful guidelines: 1) Devise the questions to reduce any impact of external...
View ArticleHow important is your website colour?
This is a quick guide to the choice of colour on your business branding. But remember that the shade of colour and choice of secondary colours can significantly alter this.
View ArticleResponsive design
Is responsive design useful? Responsive design is a fun challenge for a programmer or developer. but for a marketing agency the challenge should be responsive content to provide the best user experience.
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